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Hello, good hYOUman

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We here at L&B are excited to introduce to you a fun & fresh new brand to our racks, good hYOUman! Launched in 2011 with a simple motto, YOUniting hYOUmanity by sharing the stories that make us hYOUman, how can you not just love 'em?

I started this company in memory of my dad, the man I strive to be, the man whose memory will never be forgotten.
- Brett Novek

Entirely knit, cut, sewn, garment dyed and screen printed in Los Angeles, California. To get your own good hYOUman fix, visit our shop - Here's our summer intern Morgan showing us some of the awesome ways to wear your goods:

good hYOUman I'm Really Good At Dancing tank | Veronica M Austin Soft Pant | Hobo Fringe Bag | Serefina + Lat&Lo Necklaces


good hYOUman Goal Digger tee | Paige Denim Jacket in Optic White | DL1961 Iris Trouser | Luca + Stella bracelet stack

good hYOUman Hey Boy tee | DL1961 Maddox Jacket | Hudson Nico Sanctuary skinnys

good hYOUman I'm In Love. It's Fun. tee | DL1961 Emma in Heath | Goorin Bros Hat | Bourbon & Boweties bangles


good hYOUman Forehead Kisses Are Underrated tee | Bourbon & Boweties bracelets | 100% Paper floppy hat | not pictured: tye dye Maxi skirt

good hYOUman These Lips Aren't Going To Kiss Themselves tee | Paige Indio zip skinny in Brett |  Sloane Rouge Fringe Kimono

good hYOUman I Like Sharing The Sun With You tee | Paige shorts in Optic White | Bella Dahl Plaid Button up | Hipanema Bracelet

If you would like to share your inspirational story with good hYOUman, please send it to

We can't wait to hear your stories in the shop!


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